Powerful New Video Tackles Racial Bias To Remind Kids Their ‘Black Is Beautiful’

Articles, Video | July 26 2017
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By Lilly Workneh

A new video released Monday titled “The Talk” compellingly tackles the impact of racial bias through the lens of black parents in America.

The video ― which was released by My Black Is Beautiful, a beauty brand owned by Procter & Gamble ― is a powerful two-minute clip that explores racial bias by depicting some of the burdens placed on parents of black children, who are challenged with having necessary but difficult discussions with their children about their survival and self-esteem.

The video follows several black parents who have talks with their children about the ways in which their skin color can affect how they are perceived and treated by others. In one scenario, a mom asks her son if he has his ID before heading to practice, in case he is stopped by police. In another, a mother instructs her daughter, who is a new driver, on what to do in case she is pulled over by a cop. In the opening scene, a young girl is seen telling her mom that she was told she was “pretty for a black girl,” to which her mother later responds sternly: “You’re not pretty for a black girl. You’re beautiful period.”