- Director, Berkeley Media Studies Group, a project of the Public Health Institute
Lori Dorfman DrPH, MPH
Associate Adjunct Professor, Health and Social Behavior, Director, Berkeley Media Studies Group
Associate Adjunct Professor, Health and Social Behavior, Director, Berkeley Media Studies Group
Courses:
- PH204A: Mass Communication in Public Health
Research Interests:
- Media portrayals of public health issues
- Framing public health
- Advertising and digital marketing of food and beverages
- Ethnographic content analysis
- Intersections between public health and journalism
- Evaluating strategic communication
Selected Publications:
Dorfman L, Cheyne A, Friedman LC, Wadud A, Gottlieb M. Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare? PLoS Med 9(6): e1001241, 2012. doi:10.1371/ journal.pmed.1001241.
Montgomery, K.C., Chester, J., Grier, S.A., Dorfman, L. The New Threat of Digital Marketing. Pediatr Clin N Am 59 (2012) 659-675.
Dorfman, L., Gonzalez, P. Media Advocacy. In Oxford Bibliographies Online: Public Health. Ed. Lawrence W. Green. New York: Oxford University Press, Article launched February 23, 2011. Citation DOI: 10.1093/obo/9780199756797-0111.
Dorfman, L., Yancey, A.K. Promoting Physical Activity and Healthy Eating: Convergence in framing the role of industry. Preventive Medicine 49:303-305, 2009.
Lingas, E.O., Dorfman, L. , Bukofzer, E. Nutrition content of food and beverage products on popular children’s Web sites. American Journal of Public Health Published online ahead of print on May 14, 2009. doi:10.2105/AJPH.2008.152918.
Dorfman, L. Media Advocacy in Health Communication. Pages 2817-2819 in The International Encyclopedia of Communication (ed. Donsbach), Volume VI. Wiley-Blackwell: Oxford, UK and Malden, MA, 2008.
Dorfman, L., Wallack, L. Moving Nutrition Upstream: The Case for Reframing Obesity. Journal of Nutrition Education and Behavior, 39:S45-S50, 2007.
Dorfman, L. Using Media to Influence Policy. Chapter 9 in Cohen, L., Chavez, V., and Chehimi, S. Prevention is Primary: Strategies for Community Well Being, San Francisco: Jossey-Bass, 2007.
Bentz, JW, Dorfman, L, Denniston, R, Novelli, W. Opportunities for social change through upstream partnerships. Social Marketing Quarterly, 11(3-4):17-25, Fall-Winter 2005.
Dorfman, L., Wallack, L., Woodruff, K. More Than a Message: Framing Public Health Advocacy to Change Corporate Practices. Health Education and Behavior, 32(4):320-336, June 2005.
McManus, J., Dorfman, L. Functional Truth or Sexist Distortion? Assessing a Feminist Critique of Intimate Violence Reporting. Journalism, 6(1): 43-65, February 2005.
Dorfman, L., Woodruff, K., Herbert, S., Ervice, J. Making the Case for Early Care and Education: A Message Development Guide for Advocates. Berkeley Media Studies Group: Berkeley, CA, 2004.
Dorfman, L. Studying the News on Public Health: How Content Analysis Supports Media Advocacy, American Journal of Health Behavior, 27(Suppl 3): S217-S226, 2003.